Blog

EasyVSL 4.0 Review

The Best Video Sales Letter Maker Has Come Back with AI-Enhanced Features

Welcome to my EasyVSL 4.0 review, a very famous software in the industry from 2015 until now. Maybe many people have known about it; it’s the ultimate tool that customers can use to video sales letters (VSLs) and presentation videos.

And today, sales letters, dynamic effects, and kinetic style videos created by the app are still hot. Thanks to them, you can create almost everything, such as an autoplay video sales letter, a webinar, a product review, and other types.

EasyVSL has been the leader of the video marketing industry since its initial launch in 2015, providing marketers and entrepreneurs with an easy-to-use platform to produce professional-quality videos without the need for costly video editors.

Now, with the launch of version 4.0, it’s better than ever. The most expected enhancements from this version are the advanced AI-powered features and improvement on text-to-speech features, which will ensure itself to be the leader off the market again. These new features allow users to create high-quality, engaging videos more quickly and efficiently than ever before.

There’s a whole lot more to discover, so let’s take a deep look at my EasyVSL 4.0 review!

If you don’t know me, I never review software or a training course without trying it before, testing it, and using it myself. So, I guarantee that this is not the fake reviews as others are doing. You can visit my review guidelines to understand the process by which I make reviews on this website.

How Do I Make This EasyVSL 4.0 Review?

Before we begin, i would like to disclose the process by which I published this article (and my Youtube video too)

Step 01: I Test Product Myself

This is where I begin. I thoroughly test EasyVSL 4.0, where I explore the features and functions. During the testing phase, I test everything, such as the AI-powered tools, text-to-speech enhancements, and various video styles that can be created (slideshow, kinetic, and live action), to create some of my projects.

Step 02: I Analyze Product Feature

• I analyzed each feature of EasyVSL 4.0 separately, and I compare these features with previous versions (the 3.0 version) and other video creation tools on the market.
• During the step, I evaluate the ease of use, the quality of video outputs, and the range of design options.

Step 03: Do Comparative Research

Highly important, I conducted comparative research to identify the strengths and weaknesses of EasyVSL 4.0 when I compare with its competitors.

During the process, I test with premium asset integrations, text-to-speech voiceover files, AI features, and, of course, the pricing models—is it an appropriate price or not? And I compare with top tools like Fliki.ai, Invideo, Veed.io, and Pictory.

Please note that during the entire process, I ignore low one-time price software on Jvzoo and Warrior Plus because most of them are crappy and they have too much hype advertisement.

Step 04: I Research for Practical Applications

I explored the applications of video produced by EasyVSL 4.0 for different user types, such as teachers, digital sellers, YouTubers, and business owners. So, this helps me understand how the software can be utilized effectively in various industries.

Step 05: I Create This Article

Based on my personal research, I crafted detailed explanations for each feature and benefit of EasyVSL 4.0. Besides, I added some use cases and tips so customers and users will get the most out of the software. Also, I address some potential disadvantages to provide a balanced and honest review.

Step 06: Affiliate Disclaimer and Author Bio

I must write an affiliate disclaimer at the end of this page to ensure transparency about any potential earnings from affiliate links. I also wrote an “About the Author” section to share my expertise and experience in video product reviews. This is because I have successfully reviewed many quality video apps from guys like Josh Ratta and Paul Ponna and get trusted a lot.

EasyVSL 4.0 Review: The Overview

The product creator	Mark Thompson
Product name	EasyVSL 4.0
Front-end price	$67 (one-time payment), there’s an order bump available at $30 to get Text-to-speech feature.
Available Discount	This is an actual discount on the product because, after launch, price will come back to $197/year
Product Official Sale Page	easyvsl.com
Bonus	Yes, Huge Bonuses check them at the end of this EasyVSL 4.0 review
Niche	Video Creation
Guarantee	30-day money-back guarantee

EasyVSL 4.0 Review: EXPLORING ITS PURPOSE

[rank_math_rich_snippet id=”s-814de129-73a5-4b18-af94-52f2865a13ff”]

The use of EasyVSL 4.0 is to enable people to come up with professional video sales letters with ease. This makes it convenient for marketers and other business people to create stunning videos that can propel their sales and boost their online brands.

EasyVSL 4.0 is an improved version of 3.91, which is the last product of version 3, and it enables customers to harness artificial intelligence when making videos. And thanks to this enhancement, EasyVSL 4.0 is still one of the software tools that marketers couldn’t miss.

Key Points:

• Generate Scripts Automatically: Automatically generate video slides from your script.
• Diverse Video Styles: Choose from slideshow, kinetic, and live action styles.
• Extensive Design Options: Access a wide range of templates, transitions, and effects.
• Seamless Audio Sync: Easily add and synchronize audio tracks.
• High-quality stock assets: utilize premium stock images, videos, and fonts.
• Dynamic Scene Effects: enhance videos with captivating effects.
• Smooth Transitions: Keep your audience engaged with seamless transitions.
• User-Friendly Interface: Navigate the video creation process intuitively.
• Quick Export Options: Export videos in multiple formats quickly.
• Direct Upload Capability: Upload videos directly to popular platforms.

That’s all it takes to profit from EasyVSL 4.0. Simply follow these 3 easy steps, and you can create a video sales letter with the app.

Here’s a sample video sales letter I created using the app.

https://youtu.be/Mh74djPwdA0

WHO’S BEHIND THE CREATION?

EasyVSL 4.0 is the product brought to you by Mark Thompson and Matt Callen, who are two notable experts in the online marketing and software development industries. Mark Thompson, founder of Paykickstart, is best known for creating one of the best online shopping cart platforms. Not just that, he has a proven track record of launching top-quality products such as Provely, SocialKickstart, PressPlay, and the previous versions of EasyVSL (up to 3 versions).

The co-creator is Matt Callen, who is also a trusted software vendor on Paykickstart, best known for his products under Digital Kickstart’s brand. And Matt never sells crap software; most of his software works and generates thousands of active sales and customers.

Together, Mark and Matt bring their expertise and knowledge to develop EasyVSL 4.0, which ensures that app will be one of the leading tools in the video marketing industry.

About The Author

About ME

Mr. Hai Nguyen

Mr. Hai Nguyen is a dedicated marketer who has been known for one of the most humble and trusted software and course product reviews online.

He hates doing bad tricks to people whenever he posts an article to review software, whose topics can be artificial intelligence, video marketing, and many more.

And video marketing is his most successful promo so far, as he has successfully helped vendors send thousands of copies. The most notable projects are Easy VSL, Video Express, CreateStudio, and other software from Paul Ponna.

Affiliate Marketing

Video Marketing

Artificial Intelligence

Software Evaluation

Business Coach

Course Evaluator

Learn more
About Me

EasyVSL 4.0 Review: The Feature Breakdown

Here’s the mindmap to give you an overview of the software.

🎥 Easy Integration of Scripts

You just need to copy and paste your script, and then EasyVSL will generate video slides for you shortly. Thanks to this, you can simplify the phase of video creation.

🌟 Support Various Video Styles

You can select from various types of videos, such as slide shows, kinetics, and live action, to match your presentation requirements. It is through this that you are able to have videos based on your brand as well as the audience.

🎨 A Wide Range Of Design Options

There is a wide range of design templates, transitions, and effects that will enable you to come up with visually attractive videos. The overall look and feel of the films is ensured by EasyVSL’s extensive library.

🎧 Audio Synchronization Made Simple

This enables users to add audio tracks easily without any difficulty in syncing them with their visuals while narrating them accurately. This feature has tools that are more advanced and facilitate accurate audio integration, thus improving the quality of the videos overall.

📸 High Quality Stock Assets

Without having to spend any extra money, use thousands of premium stock images, videos, fonts, etc. that enhance your video content. These assets allow you to create more energetic and attractive movies without making further purchases.

💥 Dynamic Scene Effects

To make your videos more appealing and appear more serious, add attention-grabbing effects to the scenes. These effects can help keep the audience’s attention and emphasize the main points in your content.

🔄 Smooth Transitions

There’re a variety of seamless transitions that make it easy for your audience all along till the clip ends. What’s more is that smooth transitions are important in giving a well-rounded production look.

🖱️ User-Friendly Interface

As you go about making video clips on this website, you’ll realize how much everything has been laid out conveniently for you. In other words, EasyVSL was designed in such a way that it allows even novices to make top-notch videos without lots of learning curve.

🚀 Quick Export Options

You can easily export video in various dimensions and formats at the same time.

📡 Direct Upload Capability

It’s not needed to wait for rendering time, then you upload into channels. No, you can upload directly from the software, which will save you a lot of time.

The Advantages Presented By This Software

📈 Improved Engagement

Your videos will be interesting to watch with EasyVSL, attracting more attention from your audience. There are professionally made videos that can help in keeping a viewer glued, hence increasing interaction.

💼 Professional Quality

It is possible to create high-quality-looking videos through which the credibility of your brand is boosted on EasyVSL. With a wide array of design options and assets that have been created with quality in mind, you always end up with the best video.

🕒 Time Efficiency

EasyVSL’s automated features help to save time on video production. AI-powered tools make it easier for you to produce and generate videos faster, allowing you to concentrate on other essential tasks of your business.

💵 Higher Conversion Rates

A well-crafted video sales letter can lead to major increases in conversions. With easy VSL, you can create convincingly persuasive videos that will entice viewers into action, leading to increased sales or subscriptions.

🌐 Wider Reach

This is one way of expanding your reach by sharing your video across various platforms. You can directly upload content using EasyVSL, thus distributing it on YouTube, Facebook, and Instagram, among others, thereby maximizing reach.

🔄 Consistent Quality

All of your video contents should maintain an equal level of quality throughout. Using EasyVSL templates and design options for every video you produce ensures a high-quality standard that supports the brand image.

EasyVSL v4 Review: Demo Video

I have recorded this full demo video to help you understand about the software. You can take your time watching.

EasyVSL 4.0 Review: How to Use It

Once you download and activate the license key, this is what you see at first.

Now, we will start creating a video.

And you can see that there are three campaign types you can create.

1.Classic Video

First of all, you can see you can start from scratch or you can copy and paste text.

The feature to automatically transcribe audio is only included with the Premium version; the $67 can not do it. In the next part, you need to choose the slide template

And you can easily browse slides based on the animation style you want.

Next, you can preview all the slides you have created before.

The next step is to review the design settings. This will be the same appearance for every slide. Of course, you can change later.

And you can choose any style from here.

The next part is to adjust each slide.

You can choose to appear Kinetic slide, or you can choose some stock images.

And for the stock images, you can use Pixabay.

After you customize one scene, you need to customize other scenes too.

Once you have finished all other scenes, you can visit the video timeline.

And you also need to provide audio for each slide. You can either record your own voice or you can upload an audio file into the slide.

Once you finish the whole process, now you can render your video.

The rendering speed is really fast, and it doesn’t slow down your computer’s performance. Also, for each video campaign you create, you also have the option to export as a PDF file.

2. Live Action Video

Version 3 of EasyVSL can only help you create landscape horizontal. But you know, with the rise of TikTok, Instagram Reels, and YouTube Shorts, the Story style can’t be ignored. You can create a script from scratch, or you can upload a pre-made audio file to sync the text from that file.

If you use the transcribe feature, you need to select the language. And of course, it works for various languages.

Then, shortly, the software will generate the text scene for you.

Each video slide is split by one separated line; you can split the scene to make it look appropriate.

Then, just proceed to the next step.

Then, you choose the main appearance that will apply for every scene. Of course, you can modify later.

Then, the software will provide footage for each slide for you automatically. For the question, where are the footage from? Well, they are from free footage of Pexels and Pixabay.

Then, just preview each slide, make some modifications if you need, and you can render the video. I will not go into details on this.

3.Kinetic Video

This time, we can try by using AI-generated content.

Firstly, choose the goal of the sales letter.

Then, you need to enter enough information for the software.

Once you enter enough information, within seconds, the software will generate the script for you.

In the next part, you can choose the Kinetic template you want.

After you select, you can see the slide type:

As this is Kinetic video, then, it focuses on fast animation of the video, not about having a long slide. Just preview each slide and then you proceed to the next step

Now, you can see the slide here.

After that, just visit your video timeline.

The default video duration is 2 minutes and 45 seconds. Of course, you need to re-edit with the time of the last slide.

Use Cases

📚 Teachers

Teachers can utilize EasyVSL to create educational videos to teach their students. By mixing up dynamic video presentations, teachers can capture students’ attention, so they won’t be distracted and they will continue watching to the end.

🛒 Digital Sellers

If you sell products online (for example, a digital product on Clickbank and other marketplaces), you can leverage EasyVSL to create persuasive product video sales letters.

Of course, these videos can effectively highlight the features and benefits of their products, also address customer’s questions that they may feel curious about, and you can also teach your audiences and drive some value proposition their.

As a result, you will boost conversion rates for your marketing campaigns. In fact, many Clickbank vendors (especially the Health niches) are still implementing this strategy today (they combine a long-form video presentation with a text-written version)

📲 Social Media Marketers

Social media marketers can use EasyVSL to create videos that are optimized for various social media platforms. So, you can use these videos for ads, sponsored video posts, and stories to engage followers.

🎥 YouTubers

YouTubers can use EasyVSL to create high-quality video content for things like video blogs, tutorials, reviews, or promotional videos. So, thanks to EasyVSL’s advanced features and customization options, you can make the video professional towards viewers. As a result, this can attract more viewers, increase engagement, and grow your channel.

🧑‍🏫 Experts and Coaches

Experts and coaches can use EasyVSL to create professional training videos and webinars. So, you can become an expert, which helps them promote their services and engage with their audience. As a result, thanks to these videos, they can build trust, establish themselves as an authority, and attract more clients.

🎓 Course Creators

Many course creators are still using EasyVSL today to create a multitude of videos for course lessons. By incorporating high-quality video content into their courses, they can make their material more engaging and easier to understand, so their customers will be happy, and this will reduce the refund request rate.

🔄 Affiliate Marketers

As an affiliate marketer, you can create promotional videos for any product online. So, think about explaining product benefits, showcasing real-life applications, and providing testimonials. These strategies will boost your sales a lot.

User’s Testimonial

The Logic Behind Investing Wisely In This System

Autoplay Video Sales Letters

After purchasing EasyVSL 4.0, I recommend you use your video sales letters to create an autoplay video on your product’s sales page. This strategy will capture immediate attention because this is what they see first when they visit your sales page.

Not just that, an autoplay VSL can show to people your product’s value proposition and thus, you have higher conversion rates because you keep potential customers informed and interested when they visit for the first time (in fact, not many people read the text version of a sales letter; they would prefer watching presentation)

Editing with Capcut Pro or Submagic

To maximize the output of your videos, I recommend you consider editing the rendered videos from EasyVSL 4.0 with other software like Capcut Pro, Filmora, Submagic, and Media (dot)io.

As you know, EasyVSL 4.0 is mostly used to create presentations. It has animation and transitions, but these animations and transitions are not entirely attractive. That’s where external software can perform better.

So, with additional tools, you can do scene transitions, add more dynamic effects, and add a viral caption, which will attract people to keep watching your videos.

Focus on Short-Form Content

You should understand that from 2023 until now, people are more likely to watch short videos like Facebook Reels, Instagram Reels, Youtube Shorts, and TikTok than long-form videos.

So, I suggest you prioritise a 9:16-diameter video, which is friendly for mobile, and don’t make the content too long.

Update and Revise your Videos

You should regularly update and revise your videos so as to keep the content fresh and relevant. Keep in mind that with EasyVSL 4.0, you can easily edit scripts, change scenes (because each scene is one video slide), and add new information.

Test and Analyze Performance

You can use EasyVSL 4.0’s analytics features to test and analyze the performance of your videos.

By tracking viewer engagement, click-through rates, and conversion rates, you will understand what works best and can optimize your video strategies.

Utilize Text Caption Overlays

You shouldn’t miss text caption overlays for video. Why? Because with a text overlay, it’s easier for audiences to get the points you are going to share. To have the most viral caption, I suggest you combine it with Submagic and other AI video tools.

Combine with Live Action Content

A successful video marketer can mix up EasyVSL 4.0’s animated and AI-generated content with live-action footage. So as a result, they can create a more engaging and dynamic viewing experience.

Create Multi-Format Content

We should vary our marketing strategy, and producing videos in multiple formats is one of them.

For example, you can create a short teaser for social media, a detailed VSL for your website, and a medium-length video for email campaigns. This multi-format approach will ensure you reach your audience wherever they are.

EasyVSL 4.0 Review: What’s the Cost?

For the main offer, the price of the software is going to be $67 per one-time purchase. And your purchase will come with a 30-day no-question-asked money-back guarantee.

But the price of $67 is only valid during the launch period. After launch, price will come back with two options:

• $97 paying first, then $9.97 per month
• $197 per year

And this is not a fake scarcity. Because the usual price of EasyVSL was that price. And many people have purchased these prices for years. This is completely unfair for them if Mark Thompson keeps the main offer at $67 forever.

In case Mark Thompson introduces a discounted page, which can be from Facebook ads, maybe they will be valid for a maximum of 3 days.

Please note: With the license at $67, you don’t have text-to-speech features. Instead, you must purchase the bump offer at $30 in order to get text-to-speech.

Upsell #1: EasyVSL Creative Club

Here’s what you get with the upgrades:

• Active Licenses
• AI-Powered Audio/Text Sync
• AI-Powered Script Creator
• AI-Powered Video Creator
• Royalty-Free Stock Music, Illustrations, Vectors, Photos, Videos, Fonts
• New Stock Assets Monthly

So, we have the audio transcribe feature, which is up to 200 hours of transcription per month. And we have up to 20,000 words of script creator. I think this is totally enough if you just need it for personal use. Those who use more can be agencies or freelancers. In case you want to increase that amount, you can purchase a top-up offer.

Comparison with Main Offer:

• For the main offer, you don’t have an AI-generated feature. But with Upsell 1, you can now generate video script with AI (up to 20,000 words per month), and you can set words per video
• Also, with this upgrade, you can transcribe audio into text. We all know that the software EasyVSL 4.0 doesn’t integrate with ElevenLabs. So, if you use ElevenLabs (free for up to 10,000 characters per month), you can use that ultra-realistic voice applied into EasyVSL 4.0
• And about stock assets, actually, just like an ability to search and explore stock content with Pixabays and Pexels, which are free footage

Currently, there is no ability to get stocks from sites like IStock (used in InVideo AI), ShutterStock and StoryBlocks (used in Veed.io or Pictory AI)

Upsell #2: VocalClone AI

This is just another kind of text-to-speech. But instead of using robotic voiceover, you can clone your own voice into the project. So, all the text-to-speech will represent your own voice without the need to record the voice.

You know, this is like a trend in the industry today where many software providers are adopting this feature.

Upsell #3: PressPlay V2

Features:

• Video Skins
• Page Builder
• Landing Page Templates
• Amazon S3 Integration
• YouTube Integration
• SMART Video Features
• SMART Behavior Features
• Autoresponder on the landing page
• Autoresponder Integration within Video
• Advanced Analytics
• Embed Anywhere
• Simple WordPress Integration
• Facebook Integration
• Timed Call to Actions
• Remove Branding
• Playlists
• Dynamic Video
• Video Speed Control

Comparison with Main Offer:

This is another piece of software from Digital Kickstart. PressPlay V2 is not video hosting software. But it can make YouTube, Vimeo, and other videos convert better on websites and landing pages.

So, you have features like SMART behavior triggers, autoresponder integration, call-to-action buttons, cus and detailed analytics

Core Differences:

• EasyVSL Creative Club: Adds a constantly updated library of royalty-free stock assets and AI-powered creation tools, perfect for users needing diverse, high-quality content regularly.
• VocalClone AI: Focuses on creating high-quality, AI-generated imagery, providing users with customizable and unique visuals not available in the main EasyVSL offer.
• PressPlay V2: Enhances video marketing with advanced features like SMART behavior triggers, autoresponder integration, and comprehensive analytics, designed to boost engagement and conversion rates beyond basic video creation.

Upsell #4: AI Image Generator

Features:

• 500 Image Credits per Month
• 16 Distinct Styles
• Multiple Images from a Single Prompt
• Smart AI Prompt Enhancer
• Negative Prompt Support
• Image Upload Variation
• All Image Dimensions
• Priority Renders
• No Watermarks
• Commercial License

Comparison with Main Offer:

While the main EasyVSL 4.0 software focuses on video creation with enhanced text-to-speech and AI features, this one features more advanced AI-generated imagery.

This upgrade is perfect for users who need high-quality, customizable images for their videos. Just think like you get images with DALL-E, Midjourney’s quality

Final Conclusion: The End of My EasyVSL 4.0 Review

To sum up, as a video marketer, I highly recommend EasyVSL 4.0 for every potential customer thanks to the affordable price and the ability to create compelling video sales letters.

And with EasyVSL, you don’t just create boring-style videos; you can also create videos that include text caption overlays, which are important to enhance viewer engagement and thus drive more conversions (especially the EPC metrics) for all your marketing campaigns.

With the help of EasyVSL 4.0‘s AI-powered features and text-to-speech functions, the process of creating video is more efficient, even if you have no experience with video creation before.

However, there are a few disadvantages that I want to mention in this EasyVSL 4.0 review. Firstly, while EasyVSL offers free footage, it doesn’t have premium asset integrations that competitors have, like Invideo AI, which uses Istock, Fiki.ai, which uses a 3D cinematic image generator, and Veed.io, which uses StoryBlocks.

About the text-to-speech feature, despite having a lot of improvements from the 3.0 version, when I listen to the voice, I don’t see it’s as realistic as audio from Eleven Labs and some AI video software. Moreover, EasyVSL seems to not include human avatars for AI videos, and the AI script generation isn’t as advanced in changing scenes frequently for short videos compared to tools like Fliki.ai and Pictory. Lastly, the product price will come back to $197 per year after the launch period, so you are no longer able to make a one-time purchase.

Despite some disadvantages, EasyVSL still remains one of the best one-time purchase video software I have seen, and it’s 100% better than many one-time purchase tools on platforms like JVZoo and Warrior Plus. Also, the continuous updates will ensure for us that the software is just getting better and better, so your investment in EasyVSL is still a wise investment.

Get EasyVSL 4.0 with My Bonus

---

Visit My Bonus Page Here

Affiliate Disclaimers:

Please note that some of the links on this page are affiliate links, which means I may earn a commission if you make a purchase through these links. And these come with no additional cost to you.

I recommend EasyVSL 4.0 because I genuinely believe it is a valuable tool for creating professional video sales letters, and it can actually enhance your online marketing efforts. My recommendation is based on my own experience with the software and the positive results it has delivered. Thank you for supporting my work, and this will motivate me to continue providing valuable content like this in the future.

Frequently Asked Questions